WriteNow@,k>]H$H @   H$H @   zP>]H$H @   H$H @   writing science n>] H$H @   SXW xinwei@stanford.edu draft  /4 > 8>]HHH@  > v>]HHH@   >]/HH?RG(HH(d'` $ D>] /  h>]@DHLPTX\ >] PH h \0~~$4 ~HHH@0~$4 ~HHH@0~$4 ~HHH@0@~$4 ~HHH@PP$ PP$ 0~H$4 ~ Table Style0~$,<HeaderS ~WHHH@/0 ~$,<FooterS ~WHHH@/t4>]$4q tGeneva7t3PalatinoOI| Helvetica>]`1:d>@d>@d@k$dz$d%n$x{1>@@$AJf hot medium  cool medium K radio alphabetic printed K telephone ideogrammic characters  (culture blind!)  J` high definition, high data J` low def. ,low data _u low participation _u high participation t threatens tribal culture (eg axe, radio) t  H6Hh@ }Ge  7 Challenge and Collapse of  The Nemesis of Creativity  p63 Russell: tehcnique of suspended judgment, anticipates effects (eg unhappy childhood on adult), and offsets it Whitehead: technique of discovery: start with an effect, and reverse engioneer to find exactly the object/process that would produce the given effect. Uses story of Tzu-gungs offering machine to draw water more efficiently, but is rebuffed by farmer who wishes to retain the certainty of striving (anti-machine) that accords with honest sense in the sould. Argues against analytic technique of divide and concquer, of partitioning a phenomenon. p64.  Ratio of the senses  is shifted by the massive diffused surgery on the global social body, since artists can antiticipate effects (as Russells suspension of judgment). d[H6Hh@  Understanding Media ~ 1960 medium as an exteiso of senss Extension - prosthesis - numbness collective/corporate distributed thought p4  literacy the power to act without reacting  Bad, but now via tech prostheses no longer possible to remain aloof  Medium is message  effect is not due to content but to container form content of writing is speech (contra Derrida!?) content of speech is abstract thought , etc reductionist? painting, clothes, etc. content free??? indexicality p16  electric speed  detribalized man p18 money dissolved feudal system as typography dissolved old authority of speech in West  2 Media Hot Or Cold  p23 hot: radio cool: telephone `u hot culture  cool culture ; threatens tribal culture (eg axe, radio) big city ; tribal, or medieval town :` western capitalist :` developing countries _u  _u cannot accept hot medium  H6Hh@ S\ An argument for art, as a way to correct the ratio of the senses before they are numbed:  in the electric age there is no longer any sense in talking about the artist's being ahead of his time. Our technology is, also, ahead of its time, if we reckon by the ability to recognize it for what it is. To prevent undue wreckage in society, the artist tends now to move from the ivory tower to the control tower of society. Just as higher education is no longer a frill or luxury but a stark need of production and operational design in the electric age, so the artist is indispensable in the shaping and analysis and understanding of the life of forms, and structures created by electric technology.   p65 Electric media (technology as prosthesis) creates its own desire for it, because we want it continuous just as we desire our bodies whole. p 68 And nowwe have corporations stadning on our distributed bodies. 8}  Archimedes once said, "Give me a place to stand and I will move the world." Today hewould have pointed to our electric media and said, "I will stand on your eyes, your ears, your nerves, and your brain, and the world will move in any tempo or pattern I choose. We have leased these "places to stand" to private corporations.  p68 p71 Manifesto: meet implosion by calling for many small decentralized units, flexible. eg small autonomous colleges =(specialist technology tribalizes, but nonspecialist (eg electricity, telephone) retribalizes  3 Reversal of Overheated Medium  p33 Speed: Mechanical -> Electric => explosion ->  implosion  no big centers needed, can be diffused (electric grid) electric media => proximity, x is near y for all x,y!  4 The Gadget Lover  Extensions of self, narcissus myht, but in other media, not in-self. Numbing, auto-amputation in order to maintain equilibrium Nervous systems extended now by electric (information), yields proximity to all mankind => social consciousness as guilt. p47 HHH@ With such awareness, the subliminal life, private and social, has been hoicked up into full view, wiNh the result that we have "social consciousness" presented to us as a cause of guilt- feelings. Existentialism offers a philosophy of struc tures, rather than categories, and of total social involvement in stead of the bourgeois spirit of individual #'a separateness or points of view. In the electric age we wear all mankind as our skin. HHH@   5 Hybrid Energy  media is placed in the public shared world, before it can be designed -- thought out. Claim West gives literacy to oral East hybridizing the cultures of China, India, Africa ( orientalist fantasy !) p50 Literacy => simpler kinds of people then in oral culture. We have exteriorized information map into the world: HHH@ So why not use the actual earth as a map of itself? We have o reached a similar point of data gathering when each stick of chewing gum we reach for is acutely noted by some computer that translates our least gesture into a new probability curve or some parameter of social science. Our private and corporate lives have become informadon processes just because we have put our central nervous systems outside us in electric technology.   p52 Implosion => retribalized man, with deep unique emotional complexities, who recognizes interdependency.  6 Media As Translators  p56 energy -> information partial, fragmentary technologies -> total electric, inclusive technology privaye consciousness -> external concensus, conscience nature -> human art(ifice) via information, knowledge work understand one set of relations through another understand one medium through another Q. currently this tranformation into informatic may yield transformation of humanity into a single consciousness ( Mpdd@kz%ne Ae do=d/`!>`` 4}0`0`{%@@%(@`@0`{x@@{`t@3>D3>@3><3>83>43>03>,2 3>~|S c %% XHHdQd%%d@!>{k@!>{k'''j reached a similar point of data gathering when each stick of chewing gum we reach for is acutely noted by some computer that translates our least gesture into a new probability curve or some parameter of social science. Our private and corporate lives have become informadon processes just because we have put our central nervous systems outside us in electric technology.   p52 Implosion => retribalized man, with deep unique emotional complexities, who recognizes interdependency.  6 Media As Translators  p56 energy -> information partial, fragmentary technologies -> total electric, inclusive technology privaye consciousness -> external concensus, conscience nature -> human art(ifice) via information, knowledge work understand one set of relations through another understand one medium through another Q. currently this tranformation into informatic may yield transformation of humanity into a single consciousness Mfdd@kz%ne Ae do=d/`'`` 4}0`0`{,@%@+@`@0`{x@@{`t@3>D3>@3><3>83>43>03>,2 3>~|S c %% HHdQd%%d@'m;~B@'m;~B...