"IGN" has established itself as a "site" to visit by using many of the internets tools to entertain and inform its readers. The website can be considered a "Gamer" site because it primarily focuses on reviewing, rating, and reporting news concerning PC and Video Games. Becoming a more versatile website, "IGN" not only addresses games but focuses on other aspects of our culture such as movies, comics, and sports. Utilizing instruments avaiable on the web, "IGN" shows various clips from movies, provides Demo games to play, and supplies clipings from select magazines and books. This allows the user to experience the word in multiple ways. These techniques are successful because they allow the reader to be able to absorb the information, while also keeping them entertained.
Collegehumor.com"Collegehumor" is more or less a web forum for college students where users post comical media thats was either found or made by themselves. The website is successful because it allows all persons who visit the site to submit what the believe is "college humor material" to the site in hopes of getting it published. The feeling of being connected to other people and possibly showing something that one made him/herself keeps people coming back to the site, making it successful. A flaw in this plan is that only a small amount of material is selected each day leaving many unfulfilled. This can prevent the site from developing lasting users.